
Antonis Kocheilas
Global Chief Transformation Officer
Oglivy
LBB & Friends Beach returns for 2026, celebrating 15 years as the original Cannes beach clubhouse for the global creative and advertising industry. Set on La Plage Croisette, it’s where agencies, brands, and production companies come together for a week of inspiring panel talks, industry insights, and relaxed networking.
From morning conversations to the iconic LBB Happy Hour, it’s a space designed for meaningful connections, new partnerships, and a more human way to experience Cannes.

Global Chief Transformation Officer
Oglivy

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Creative Strategy Director
TikTok

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A curated programme of daily talks with industry leaders and changemakers exploring creativity, advertising, and production at Cannes, in partnership with Murphy Cobb Associates.

A full overview of timings across the week, including beach opening hours, sessions, and the daily LBB Happy Hour.

A relaxed beachfront space on La Plage Croisette designed for meaningful connections, informal meetings, and downtime throughout Cannes Lions.
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A programme of exclusive Cannes moments including The Monthly Cut, The Feed’s debut, and the LBB 15 Year Anniversary Party on Monday 22nd June.
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