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Schedule


Monday 22nd June

10:30
LBB PRESENTS:
The CMO Growth Compass: Navigating Conflict, AI, and the New Global Consumer

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11:30
LBB PRESENTS:
Can You Build a Future-Fit Business in the AI Era?

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12:30
LBB PRESENTS:
The Infinite Stage: How Media Owners are Powering 2026’s Most Creative Work

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13:30
Presented By MURPHY COBB:
The Generative Revolution: From Prompt to Production

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14:30
Presented By Claritas:
When Creative Meets the Algorithm: Who’s Really Driving Performance?

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15:30
Presented By Sounds Profitable:
Riches vs Niches: A discussion about the value of community in podcasting and where smaller shows can deliver big results

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15:00
Sponsors Welcome Drinks
16:00
Happy Hour Sponsored by Bauer Media Outdoor
Join for networking and refreshments at the Bauer Media Outdoor Happy Hour.
16:00
The Feed
The second edition, showcasing the best of social, community and influencer advertising, in partnership with Omnicom Production
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18:30
Aussie Cannes Welcome Drinks
The Advertising Council of Australia and AWARD invite Aussies in advertising for drinks and networking at the LBB & Friends Beach, sponsored by Bear Meets Eagle On Fire, Revolver, and Rumble Studios.  

Tuesday 23rd June

9:30
Presented By Ad Association:
From Gen Z to Gen Zalpha: The Attention Generation

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10:30
beachside chat:
Dr Pepper Baby! Exploring Virality and How to Embrace It with One of the Biggest TikTok Moments of the Year

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11:30
PRESENTed by eaca:
VoxComm Exchange: Let’s Talk About The New Agency Model

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12:45
PRESENTed by MIKETEEVEE:
Senior In-House Creative Leadership: The Brand Priority No One Can Ignore

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14:30
LBB PRESENTS:
The Secret to Profit and Trust: Audio

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15:30
PRESENTed by sounds profitable:
Why After 20 Years, Podcasting Is Finally Getting the Attention It Deserves

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16:00
Happy Hour Sponsored by The Mill
Join for networking and refreshments at The Mill Happy Hour.
16:45
The Monthly Cut 014
Proudly in partnership with Telstra, Cape.io, Shutterstock Studios and Jukin Licensing  this exclusive event will premiere the work selected by our world-class Creative Council in May.
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Wednesday 24th June

9:00
Presented By eaca:
Don’t Lose the Magic: How to Harness Effectiveness at Scale

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9:45
Presented By eaca:
Purpose at Scale: Effective Advertising Across Europe

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10:30
Presented By mark allen & co.:
Founders Tell All: How Do You Build a Confident Brand?

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11:00
Presented By mark allen & co.:
Why Playing It Safe Could Be The Biggest Danger To Your Brand

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11:30
Presented By Bauer Media and Hearts & Science:
Do Category Entry Points Settle the Brand vs. Performance Debate Once and For All?

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12:30
lbb presents:
A World of Weird: Why We Can’t Get Enough of Absurdist Humour

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13:30
lbb presents:
Behind the Brief: The Calls That Made (or Saved) the Work

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14:30
presented by jukin:
Craft + Curation: Why Weaving in Real-World Moments Creates Impactful Advertising

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15:30
Presented By ICCO:
Earth, Seen from Space: The Story We’re Still Not Telling

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15:50
Presented By ICCO:
AI Is the New Media: Evolving Media Intelligence for PR Measurement

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16:00
Happy Hour Sponsored by Bauer Media Outdoor
Join for networking and refreshments at the Bauer Media Outdoor Happy Hour.
16:10
Presented By ICCO:
Words Matter, People Matter: The Importance of Bringing a Local Perspective to Global Communications

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16:30
Presented By ICCO:
The Future of Trust: How AI, Sport and Storytelling Are Shaping Brand Power

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16:50
Presented By ICCO:
"Make Some Noise“ - Go bold with  Experiential PR in the AI Age

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17:10
Presented By ICCO:
Agency of the Future in AI Age

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Thursday 25th June

9:30
Presented By Ad Association:
Creativity Under Pressure: Making Work That Actually Works

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10:30
lbb presents:
A Question of Taste

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11:30
Presented By MURPHY COBB:
Putting Content to Work: The Post-Production Power Shift

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12:30
Presented By TogetherWith:
What Brands Can Learn from the Rise of Latin Culture

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13:30
lbb presents:
The Artisans of Advertising: Why the Independent Maker Scene Still Dominates Craft

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14:30
lbb presents:
Sooooo… What Even Is An Agency in 2026?

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15:30
lbb presents:
Calling the Shots: The Women Leading the Future of Production

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16:00
Happy Hour Sponsored by LBB
Join for networking and refreshments at Happy Hour.
16:30
lbb presents:
Radical Creativity: Resisting the Commodification of the Big Idea

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Friday 26th June

13:00
Spirit of Indies Lunch
Invite Only
16:00
Happy Hour Sponsored by LBB
Join for networking and refreshments at Happy Hour.