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Schedule

All times and topics subject to change.

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Monday 16th
Tuesday 17th
Wednesday 18th
Thursday 19th
Friday 20th

Monday 16th June


10:30
Better Together As The World Pulls Apart

Exploring how collaboration and creativity thrive amidst global uncertainty.

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11:30
Presented by Razorfish: Iconic Brands: Thriving on C-Suite Driven Data Strategies

Learn how the world's top brands leverage data to drive creativity and performance.

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12:30
Creative Direction in the Age of AI with Andy Bird

Renowned creative Andy Bird discusses how AI is reshaping creative leadership.

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13:30
Presented by AudioStack & Claritas: The Future of Audio in an AI-Driven Creative Landscape

Discover how AI is transforming the future of audio content creation.

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14:30
Fast and Vast: Scaling Content Without Losing the Plot

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15:30
In a Future of AI Agents, How Do Brands Advertise Differently?

How do strategy and brand marketing change in a world of autonomous decision-making?

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16:00
Happy Hour Sponsored by Bauer Media Outdoor

Join for networking and refreshments at the Bauer Media Outdoor Happy Hour.

16:30
Presented by IAPI: 'Ireland's Global Marketing Impact' (Invite Only)

A showcase of Ireland's rising global influence in marketing and creativity.

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Tuesday 17th June


10:30
The Future of Agency Brands

Examining the evolution of agency brands and what comes next for the industry.

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11:30
A Beachside Chat with Heineken & LePub

An informal fireside chat on creative collaboration and brand storytelling.

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12:45
Thank F*ck for Indies

Celebrating the resilience and ingenuity of independent agencies in a changing world.

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13:45
Presented by MCA: Money Does Grow on Trees

Discussing financial sustainability and growth strategies for agencies.

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15:00
Presented by thenetworkone: Creative + Media – Together Again, At Last?

Exploring the renewed collaboration between creative and media teams.

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15:30
Presented by thenetworkone: Creativity – Fast and Slow

Balancing the need for speed with thoughtful, impactful creativity.

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16:00
Happy Hour Sponsored by LucidLink

Unwind and network with a drink in hand at the LucidLink Happy Hour.

16:30
Presented by RWS & LBB: From Culture to Community

Turning brand culture into a vibrant, engaged community.

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Wednesday 18th June


10:30
The CMO Agenda

Top CMOs share their priorities for the year ahead.

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11:30
Presented by Porter Novelli (TBA)

Stay tuned for an exciting panel on brand purpose and communications.

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13:00
Presented by ICCO PR & PVBLIC: The Great Transformation

How communications and media are adapting to global shifts.

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13:30
Presented by ICCO PR & UNDP: Agency, Opportunity and Hope

Leveraging creativity to drive sustainable impact and opportunities.

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14:00
Presented by ICCO PR & AMEC: 2025 Measurement

Innovative approaches to measuring communications impact.

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14:30
Presented by ICCO PR & FIBEP: Driving Measurable Impact

Best practices for actionable measurement in a data-driven world.

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15:00
Presented by ICCO PR & Worldcom + IW Group: Why PR Matters

Exploring the role of PR in shaping global narratives.

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15:30
Presented by ICCO PR & Team Farner: Rethinking the Future

New ideas on how to adapt agency models for the future.

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16:00
Happy Hour Sponsored by Breefcase

Catch up with industry peers over drinks at the Breefcase Happy Hour.

16:15
Inside In-Housing

How brands are building and empowering their internal creative teams.

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Thursday 19th June


10:30
Why the Independent Maker Scene Still Dominates Craft

Celebrating craft excellence in independent production and creative work.

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11:30
Presented by MCA: Strategic Star Power

Exploring how celebrity and star power elevate brand strategies.

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12:30
A Beachside Chat Presented by LBB, Coca-Cola and WPP Open X

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1:30
60:40 Vision

Discussing balancing long-term brand building with short-term performance.

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14:15
Presented by GPN: Tech as Muse?

Exploring how technology inspires creativity and storytelling.

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15:30
A Beachside Chat with Uber Eats & Special Group

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16:30
Presented by the ICA: Brands Need More Canada

Friday 20th June


12:00
Friday Networking Lunch

A relaxed Friday lunch to connect with fellow attendees and wrap up the week.

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